SEO, Social Media, & Digital Platforms

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The difference between SEO, digital marketing, and social media marketing is that social media is just one of the available channels of digital marketing. Many people believe that by engaging on social media only, they are doing digital marketing, which is not 100% true, as there are many more components that make up a digital marketing campaign. Plus, Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.